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December 4, 2002

With UPN's less than stellar performance in the ratings this season, network executives are planning to increase the sex factor in an effort to increase ratings and to help the network get out of this ratings slump. The network's two top shows, Enterprise and Buffy the Vampire Slayer, both have noticed significant decreases in ratings this season. Below is a snippet of the report:

It's been a tough go for UPN this season. The struggling network's two signature shows — Buffy the Vampire Slayer and Enterprise — still have their core fans, but have slipped otherwise. Buffy is down 25 percent and Enterprise is down 42 percent from fall 2001.

[...]

A scant season ago, the latest Star Trek series, starring Scott Bakula, was a Top 20 show with 18- to 49-year-old male viewers. But Enterprise's ratings have plunged, and critics say the series doesn't have the same creative juice as its predecessors.

[...]

UPN president Dawn Ostroff says that the Enterprise crew is ready to explore new directions and that trailers for the series shown in theaters in conjunction with the release of the movie Star Trek Nemesis should recharge interest. "We've been working on the show," Ostroff says. "It's getting sexier. We're exploring relationships more and pushing the dramatic elements of the show. You'll see a lot more sides to the characters."

To read more, click on the link below:

http://www.tvguide.com/magazine/robins/021202.asp#1

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