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October 12, 2002

Viacom announced earlier this week that it would utilize its vast media holdings to promote an anti-AIDS campaign beginning in January 2003. According to Dow Jones Business News, the media conglomerate will work with nonprofit organization the Kaiser Family Foundation to distribute AIDS and HIV awareness messages through public service announcements, online properties and its radio and television programming.

[...]

Interestingly, the company says that its television properties will incorporate "AIDS storylines," citing FRASIER, THE DISTRICT and ENTERPRISE as three series that will do so. Other parts of the campaign will include the company's syndicated talk shows, BET and Nickelodeon programming, its Infinity radio station network, the publishing wing Simon & Schuster and the Paramount Motion Picture Group.

No details of how this awareness message will be incorporated into any of the series, including ENTERPRISE, have been offered.

To read more, click on the link below:

http://talk.trekweb.com/articles/2002/10/12/1034423544.html

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